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Insta-chat addicts, rejoice. You could soon be trading memes and emojis from your computer. Instagram is internally testing a web version of Instagram Direct messaging that let’s people chat without the app. If, or more likely, when this rolls out publicly, users on a desktop or laptop PC or Mac, a non-Android or iPhone, or that access Instagram via a mobile web browser will be able to privately message other Instagrammers.
Instagram web DMs was one of the features I called for in a product wishlist I published in December alongside a See More Like This button for the feed and an upload quality indicator so your Stories don’t look crappy if you’re on a slow connection.
Version - Instagram - Direct - SMS - Alternative
A web version could make Instagram Direct a more full-fledged SMS alternative rather than just a tacked-on feature for discussing the photo and video app’s content. Messaging is a massive driver of engagement that frequently draws people back to an app, and knowing friends can receive them anywhere could get users sending more. While Facebook doesn’t monetize Instagram Direct itself, it could get users browsing through more ads while they wait for replies.
Given Facebook’s own chat feature started on the web before going mobile and getting its own Messenger app, and WhatsApp launched a web portal in 2015 followed by desktop clients in 2016, it’s sensible for Instagram Direct to embrace the web too. It could also pave the way for Facebook’s upcoming unification...
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