Disney's Building Its Own Streamer—Why Take Shows to Hulu?

WIRED | 2/12/2019 | Peter Rubin
Mireille (Posted by) Level 3
Click For Photo: https://media.wired.com/photos/5c61de6de5f39c49bc338d41/191:100/pass/Culture_Hulu_Disney_Runaways.jpg

Rejoice, Aqua Teen Hunger Force fans: That caustic early-'00s Adult Swim sensibility you loved is on its way to Hulu. This time, though, it'll have feathers.

Yesterday Marvel revealed it will be bringing four new shows to the streaming service—all animated, all aimed at adults, all from well-known creators, and all starring comic-book characters who fall squarely on the Spider-Ham end of the spectrum. There'll be Howard the Duck, written by Kevin Smith and Adult Swim mainstay Dave Willis; Tigra & Dazzler, co-written by Chelsea Handler; Hit-Monkey, about, yes, a macaque assassin; and M.O.D.O.K., a show co-written by Patton Oswalt and starring a villain who's essentially a living Madball.

Weird - Marvel - Characters - Household - Names

This, to be frank, is a little weird. Sure, Marvel has managed to turn tertiary characters into household names, but this is like Hot Pie and the Shame Nun getting Game of Thrones spinoffs. But the real concern has little to do with whether people are hankering for M.O.D.O.K. Horseman. It's that Disney, which owns Marvel, is continuing its shattershot approach to television adaptations of its comic-book characters.

In previous years that made sense—when you own a catalog as vast as Marvel's, why not crop-dust every streaming service and network to reach the maximum audience? However, with the Mouse House's own streaming network, Disney+, launching later this year, the tactic becomes dangerous. Netflix is already losing its Marvel shows; Disney's other streaming competitors are acting much more territorial about their own intellectual property. When Disney's walled garden bears fruit, will everything outside those walls just wither on the vine?

Marvel - Cinematic - Universe - Juggernaut - TV

After the Marvel Cinematic Universe became a commercial juggernaut, branching out to TV seemed inevitable, both narratively and synergistically. First Marvel characters landed on ABC (Agents of S.H.I.E.L.D.), an obvious choice as a Disney-owned network. Then Netflix, whose only-game-in-townness made it the best destination for gritty...
(Excerpt) Read more at: WIRED
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