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WeWork has made a big name for itself in a short period of time as a global co-working space. In fact, WeWork is now the largest private office tenant in all of Manhattan.
But whether the real estate play alone can support its reported $47 billion valuation still remains to be seen. That might explain the company’s 2018 acquisition spree, as well as today’s newly announced changes to the WeWork app.
Feature - Collaboration - Communities - WeWork - Members
The new feature set is aimed at fostering collaboration and real-life communities among WeWork’s 400,000+ members, but if executed properly and adopted, could also provide a way for WeWork to potentially harness the data of its users to find new revenue streams.
Up until now, WeWork has always offered its members the opportunity to connect via the WeWork app in a relatively unstructured way. With the new updates, WeWork is looking to give users the chance to offer their skills up to other WeWork members who may be looking for a freelancer or service provider.
Profile - WeWork - Fields - Members - Skills
It starts with the profile. WeWork has added new fields for members to include their skills and interests. The interests portion will allow WeWork to customize programming based on location, so that a building with a high number of people interested in mindfulness (for example) can have access to specific programming in that field.
Where skills are concerned, WeWork has given users the tools to be hyper-specific. For example, alongside noting that John Doe is a graphic designer, he can also specify that he is particularly interested in/skilled at designing brand logos or web pages.
Company - CPO - Shiva - Rajaraman - TechCrunch
We Company CPO Shiva Rajaraman told TechCrunch that adding structure and matching algorithms to the website allows for members to get the most out...
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