Apple's iPhone sales in China collapsed last quarter, and it's because they cost too much

Business Insider | 2/11/2019 | Kif Leswing
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iPhone shipments in China dropped nearly 20% on an annual basis during the 4th quarter of 2018, according to a new estimate.

Huawei shipments were up 23% during the same period, according to the report.

Apple - IPhone - Prices - China - IDC

Apple's high iPhone prices hurt it in China, according to IDC, a market research firm.

Apple missed its own revenue target during the quarter by about $7 billion, and attributed the miss to slow demand in China.

Apple - IPhone - Shipments - Quarter - December

Apple's iPhone shipments during the quarter ending December 2018 were down nearly 20% in China, according to a new IDC estimate, providing additional context around why Apple missed its own revenue target by $7 billion during its most important quarter.

It wasn't just Apple that got whacked, though, as China's entire smartphone market shrunk nearly 10% in the quarter, lending credence to Apple officials saying that the drop was related to overall conditions in China. Still, Apple underperformed the market.

Apple - Totals - Analysts - Investors - Quarter

Apple stopped providing iPhone shipment totals to analysts and investors last quarter. That means IDC's estimates are now one of the best data points available on how well Apple's...
(Excerpt) Read more at: Business Insider
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