Can ‘Big Brother’ Technology Clean Up Palm Oil’s Image?

www.oann.com | 1/30/2019 | Staff
katz1234 (Posted by) Level 3
LONDON (Reuters) – Some of the world’s major palm oil users, including Nestle, Unilever, and Mondelez, are trying out new satellite technology to track deforestation, as pressure grows on them to source the ingredient responsibly.

They say the monitoring systems allow them to target people felling trees in producing countries like Malaysia and Indonesia, where forests are shrinking, more efficiently than policing supply chains on the ground.

Brother - Benjamin - Ware - Head - Nestle

“They say you’re Big Brother,” said Benjamin Ware, global head of responsible sourcing at Nestle. “It’s not Big Brother – it’s today’s reality…there is nothing secret anymore.”

Interviews with leading brands, commodity traders and plantation owners show the systems have limitations and opinions on them vary, reflecting tension within the industry over how to tackle an issue with no easy answer.

Technology - Deforestation - Monitoring - Others - Oil

Some say the technology is not enough to stop deforestation – that monitoring is not preventing. Others worry boycotting unsustainably made palm oil just drives bad practices elsewhere.

“Dividing the supply chain into the good versus the bad fundamentally does not solve deforestation,” said John Hartmann, global sustainability lead for agricultural supply chains at commodities trader Cargill, which sells palm oil to firms like Nestle and Unilever.

Palm - Oil - Buyers - Imagery - Years

Palm oil buyers have toyed with satellite imagery for years, but have now ramped up their use as they rush to meet a pledge of zero net deforestation by 2020, set by global umbrella body the Consumer Goods Forum.

The oil is in nearly half of all packaged goods from chocolate to soap, and is also used as a cooking oil and in biofuel.

Sustainability - Buzzword - Brands - Shoppers - Brands

As sustainability becomes more of a buzzword, multinational brands are trying to keep shoppers from switching to independent start-up brands, which often tout green credentials.

“There’s more awareness,” said consumer analyst Robert Waldschmit from Liberum. “People want a sustainably-sourced product.”

Palm - Oil - Beef - Soy

Palm oil contributes less to deforestation than beef or soy, which...
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