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Heading into what could be a year of both challenge and opportunity for the network, HBO programming president Casey Bloys has said he is confident the premium cable outlet can keep attracting top talent and projects in the face of competition from Apple, Disney and other new streaming services.
“We’re already in the most competitive environment it’s been and we’re doing pretty well,” Bloys told Screendaily after HBO’s session at the Television Critics Association (TCA) press tour in Los Angeles. “I suppose it will get more competitive, but we’re not too worried about it.”
People - HBO - Brand - Way - Things
“We’re lucky that people respond to the HBO brand and the way we roll things out on a weekly basis and support our shows from the marketing and publicity perspective week in and week out,” Bloys added. “People want to continue to sell to us and have their shows air on HBO.”
Under WarnerMedia’s new corporate parent AT&T, HBO is this year increasing its output of original programming by 50% to around 150 hours, said Bloys, “and none of the programming we’re doing is anything that we wouldn’t have done two or five years ago. It seems so far like everybody’s happy.”
Output - Bloys - Shows - Quality - Level
The output might continue to increase after 2019, said Bloys: “Assuming that we find the shows that meet that quality level, I think there might be room for some more.”
During its TCA session, HBO presented new projects including dramatic mini-series Chernobyl, co-produced...
(Excerpt) Read more at: Screen
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