Sprint sues AT&T over 'deceptive' 5G E branding

CNET | 2/8/2019 | Sean Keane
eymira (Posted by) Level 3
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Sprint calls the branding a "lie."

Sprint sued AT&T on Thursday over its use of 5G E branding on phones that are only tapping into advanced 4G LTE.

AT - T - Evolution - Marketing - Year

AT&T started using the 5G Evolution marketing last year, reasoning that it serves as a foundation for true 5G next-generation cellular technology. However, 5G E doesn't mean your 4G phone can actually connect to a 5G network -- causing rivals Verizon and T-Mobile to slam it as "fake 5G." The Sprint lawsuit claims that AT&T is using "numerous deceptive tactics to mislead consumers."

Android phones started displaying 5G E connectivity in January, and it reportedly started appearing on Apple iPhones in recent days.

Sprint - Injunction - AT - T - E

Sprint is seeking an injunction to prevent AT&T from using 5G E labels on its devices or advertising, as previously reported by Engadget.

AT&T said it will fight the suit.

Customers - Speeds - AT - T - Spokesperson

"Customers want and deserve to know when they are getting better speeds," AT&T spokesperson Jim Greer said in an emailed statement. "Sprint will have to reconcile its arguments to the FCC that it cannot deploy a widespread 5G network without T-Mobile while simultaneously claiming in this suit to be launching 'legitimate 5G technology imminently.'"

Sprint's lawsuit highlights a survey it commissioned that found 54 percent of consumers think...
(Excerpt) Read more at: CNET
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