The Chinese movie box office smashed a single-day record as audiences flocked to celebrate the Chinese New Year

Business Insider | 4/27/2018 | Christian Edwards
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China's box office has broken its single-day record as people flocked to the movies to celebrate the Chinese New Year and the first day of the Year of the Pig.

The Chinese box office collected about $216 million on Tuesday, China's Lunar New Year's Day, smashing all other previous single days for Chinese cinema worldwide.

State - Media - China - Television - Extravaganza

According to state media, China's annual television extravaganza, the Spring Festival, which landed on the same day, also secured record new-audience numbers.

Following the boom in cinema construction and Communist Party investment in production, China is now the world's second-largest film market, grossing just over $9 billion in revenue for 2018.

China - Box - Office - Record - People

China's box office has broken its single-day record as people flocked to the movies to celebrate the Chinese New Year.

According to Deadline, a resurgent Chinese box office collected about $216 million on Tuesday, China's Lunar New Year's Day.

Numbers - % - Day - Days - Cinema

While those numbers fell by more than 30% the following day, they still topped all other previous single days for Chinese cinema worldwide.

Following the boom in cinema construction and Communist Party investment in production, China is now the world's second-largest film market, grossing just over $9 billion in revenue for 2018.

Analysts - Eye - Spring - Festival - Audiences

Analysts keep a close eye on the Spring Festival audiences as it often provides an idea of what kind of tastes the audiences will be seeking and what kind of revenue targets producers can expect.

Following an unseasonably quiet January, moviegoers returned in droves for the first day of the Year of the Pig, beating out China's previous worldwide single-day record of about $210 million by 14%, which was set during last year's Chinese Spring Festival.

China - Television - Extravaganza - Spring - Festival

Relatedly, China's mega-hyped, most-watched annual television extravaganza, the Spring Festival Gala, aired on the state-run China Central Television (CCTV) on the eve of the Chinese Lunar New Year and, according to CCTV, boasted sizable new-audience numbers.

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