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Apple has entrusted consumer sales as well as the horcrux that contains its "soul" to company veteran Deirdre O'Brien, who adds the retail and online division to a job sheet that already included heading up global HR.
The rejig is due to Angela Ahrendts leaving her post as senior veep of retail in April for "new personal and professional pursuits", the company confirmed last night.
Understatement - CEO - Tim - Cook - Apple
With typical understatement, CEO Tim Cook said: "At Apple, we believe the soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone." He added that she'd been a "vital partner" to its retail teams for three decades and the 70,000 staffers in the division would be "thrilled".
Let's hope she lasts longer than Ahrendts' predecessor John Browett, who ran retail for Apple for just seven months before he left and was replaced in the spring of 2014.
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