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Budweiser attracted a lot of attention with its Super Bowl ad claiming its beer was “brewed with wind power,” but what does that actually mean? Furthermore, is Budweiser being completely straightforward when it says it gets 100 percent of its electricity needs from wind energy?
The 60-second ad opens with the wind blowing in a Dalmatian’s face, then pans out to show the iconic Budweiser Clydesdale-pulled wagon through windswept fields. In the background are massive wind turbines as Bob Dylan’s “Blowin’ in the Wind” plays.
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Big all-capital letters flash across the screen: “Now Brewed With Wind Power.” That phrase could be interpreted as meaning Budweiser beers are brewed solely with wind power. What most viewers probably missed, however, is the fine print at the bottom of the ad that reads:
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A visit to Budweiser’s website reveals the company gets 11 percent of its energy needs from renewable sources, including wind turbines, solar panels, biogas and landfill gas. The company is part of a coalition of major companies pledging to get all their energy from renewables.
With regards to wind power, Budweiser says its beer “will be brewed with 100% renewable electricity by 2025” at facilities around the world. Budweiser said the opening of an Oklahoma wind farm is “powering 100% of Budweiser’s total purchased electricity for brewing in the US starting in 2018,” reads their energy website.
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Now, the energy website says about “one third of our brewing comes from electricity, while the rest comes from heat.” So, in terms of total energy footprint, wind...
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