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CBS spared no expense — or hyperbole — to create and launch its new reality competition series “The World’s Best.” Debuting in the highly coveted post-Super Bowl timeslot, the variety show with a global twist is positioned to make a huge splash with viewers. Or at least that’s the hope, after CBS has dropped massive amounts of money on crafting the colossal set and attracting host James Corden and big-name talent for its judges, including Hollywood royalty Drew Barrymore, iconic drag queen and TV personality RuPaul Charles, and country megastar Faith Hill.
“A lot of money goes into something like that. You can see it on the screen. This is not a cheap show,” said executive producer Mike Darnell at the Television Critics Association preview for the show on Wednesday. “CBS, to their credit, really stepped up to make it big. CBS has really taken a big swing with us. They gave us the Super Bowl. In my entire career, 20-plus years, I’ve never had a Super Bowl.”
Darnell - Figures - CBS - Show - Plum
Although Darnell would not divulge exact figures, it’s clear that CBS is betting big on the show. Besides its plum premiere placement, the show’s second episode will air a few days later on Wednesday, Feb. 6 from 8-10 p.m. ET, putting it in direct competition with Fox’s new hit reality series “The Masked Singer.”
While ratings and ad dollars are incentive enough for CBS to promote a show, “The World’s Best” promises an extra reason to champion it: franchise. Unlike shows like “American Idol,” “America’s Got Talent,” “The Voice,” or even “The Masked Singer” — which are all based on franchises originating from Europe and Asia — CBS’ new show is a completely original American format Darnell dreamed up himself. The reality TV king noticed that while many singing competitions have emerged, “America’s Got Talent”...
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