Sundance panel explores how to find audiences on the right platform

Screen | 1/31/2019 | Staff
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The exponential growth of the indie episodic form continues to benefit from the support of cable and diverse digital platforms but the trick is to match the content to the platform, a Sundance panel heard.

While there is plenty of money to be made – a report last year by business consultancy firm Grand View Research said the film and entertainment market will surpass $114bn by 2025 – creating an audience is by no means a fait accompli, according to Deniese Davis of Issa Rae Productions, a producer on the HBO comedy series Insecure.

Davis - Wednesday - Sundance - Panel - Indie

Davis, who spoke at Wednesday’s (30) Sundance panel, ‘Adventures In Indie Episodic’ at the Filmmaker Lodge, noted that creators need to curate content that fits within their chosen format or formats as cross-platform storytelling becomes more prevalent.

“Will the content you create for Instagram be the same for the rest of the platforms… and are they truly fluid?” asked Davis. “Or do you have to figure out a way for separate short-form [content] for each platform – and which one is best?”

Aspects - Davis - Comments - Platforms - Quibi

Aspects of Davis’ comments focused on specific platforms like Quibi, Jeffrey Katzenburg’s upcoming subscription-based mobile video service that offers proof he believes people will indeed pay for premium, short-form video. And Twitter’s move to stream live sports events and concerts could be telling.

“I could see Twitter becoming a broadcast network down the line and broadcasting a live video feed of original scripted series – and sell ads against it,” said Davis. “So that’s the most fascinating part. Content is everywhere but at the same time where is content going to be the most successful?”

Producer - Director - Stephanie - Laing - Bootstrapped

Producer and director Stephanie Laing (Bootstrapped), who will be working in both capacities on Hulu’s upcoming series Dollface, told the audience that the company she launched a year ago was approached by Norwegian Airlines to...
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