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Adverts for chocolate bars, ice creams and chips will be banned from billboards and bus stops across an entire borough.
The council’s initiative – the first of its kind – will also see advertising space used to encourage residents to walk more and eat less sugar.
Department - Health - Lewisham - London - £10
The Department of Health has given Lewisham in south-east London £10,000 to draw up plans for the ban.
With 40 per cent of its 11-year-olds overweight, the borough has one of the worst childhood obesity rates in the country.
Ban - Food - Sugar - Salt - Fat
The ban, which is aimed at any food or drink high in sugar, salt or fat, would cover all billboards, bus stops and phone boxes across the council’s 13.5 square miles of territory.
Products covered include chocolate bars, ice creams, chips, mayonnaise, puddings, honey and cola.
Lewisham - Feasibility - Study - Months - Ban
Lewisham’s feasibility study is expected to be completed within the next three months and the ban could be in place by April.
If it is deemed a success, other councils will be encouraged by health officials to follow suit.
November - London - Mayor - Sadiq - Khan
In November, London mayor Sadiq Khan announced that junk food adverts would be banned across the capital’s transport network.
Edinburgh is also considering a council-wide advert ban and is investigating how it could work and how much it would cost. Chris Best, deputy mayor of Lewisham and cabinet member for health and adult social care, said: ‘We are...
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