Apple set to dump LCD screens in favor of OLED displays next year after its iPhone XR failed to sell

Mail Online | 1/22/2019 | Annie Palmer For
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Apple may be ditching LCD screens in favor of their pricier counterpart, the OLED display.

Starting in 2020, the tech giant will move away from releasing phones with a liquid-crystal display - something it has done since the first iPhone in 2007 - and only release phones with organic light-emitting diode displays, according to the Wall Street Journal.

Device - Apple - Lineup - LCD - Display

Currently, the only device in Apple's lineup with an LCD display is the $749 iPhone XR, which the company has called its 'best selling iPhone each and every day.'

However, several reports have indicated that Apple has cut back on production of the 'budget' iPhone XR.

Smartphone - Assemblers - Foxconn - Pegatron - Units

It told smartphone assemblers Foxconn and Pegatron to produce about 100,000 fewer units daily to reflect reduced demand - down 20 percent to 25 percent from the original projections.

Apple was also forced to offer subsidies for the XR to operators in Japan in a bid to fix poor sales figures.

Top - Letter - Investors - Apple - IPhone

On top of that, in a letter to investors, Apple cited weak iPhone sales as one of the factors behind its decision to lower guidance for the current quarter.

Having seen weak reception for the iPhone XR, Apple could now be shifting toward pricier OLED displays in a bid to attract more consumers.

OLED - Displays - Models - Apple - Lineup

OLED displays are used in the higher-end models of Apple's lineup, including the iPhone XS and the iPhone XS Max.

Apple first introduced OLED screens in the 10th anniversary iPhone X, which has since been discontinued with the launch of the...
(Excerpt) Read more at: Mail Online
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