For auto tech at CES, 'user experience' becomes the key | 1/9/2019 | Staff
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Technology firms tackling the challenge of autonomous driving are focusing on the "user experience" of vehicles that are increasingly becoming an extension of people's digital life.

Carmakers and tech firms are refining the systems for self-driving navigation and safety. But with full autonomy still likely years away, there is a growing interest in making cars a place to live, work, communicate and enjoy the ride.

Consumer - Electronics - Show - Week - Exhibitors

At the Consumer Electronics Show this week, exhibitors were showcasing technology for comfort, safety, entertainment and personalization.

Byton, the China-based electric carmaker expected to launch its first vehicles late this year, showed its sedan with a 48-inch display panel, covering the width of the dash, where riders can watch movies, check messages and get other information—although the full array of services won't be offered while someone is driving.

Byton - Car - Recognition - Experience - Drivers

The Byton car will use facial recognition to customize the experience for drivers and passengers, with personalized music and recommendations.

The car would know who is inside and how long they have been traveling, and in one example cited by the company, make recommendations for restaurants along a particular route.

Car - Device - Life - Carsten - Breitfeld

"The car could become the most important device in your digital life," said Carsten Breitfeld, co-founder and chief executive of Byton.

Byton will offer the potential for partial autonomy, allowing riders to focus on other things such as watching movies, shopping with a voice assistant or browsing the internet.

Vehicle - Voice - Touch - Gestures - Recognition

The vehicle will work through voice, touch, gestures or facial recognition.

"It's all about the customer experience," Carsten told a media event at the Las Vegas show, while noting that more of the enhanced features will be used when the car is in autonomous mode or stationary.

Gawain - Morrison - Co-founder - Intelligence - Startup

Gawain Morrison, co-founder of the British-based artificial intelligence startup Sensum, said the human factor is becoming more important in the automobile sector.

"A lot of the technology up to now has been...
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