‘Glass’ Tops the Box Office, But Fails to Shatter the MLK Weekend

IndieWire | 1/20/2019 | Staff
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M. Night Shyamalan’s “Glass,” completing a loose trilogy preceded by “Unbreakable” and “Split,” easily topped the first three days of the Martin Luther King holiday weekend. Its $40.5 million total nearly beat the totals for the next three films combined.

However, grosses overall continue to decline when put beside comparable periods last year. Though the full figures should slightly outpace those of the 2018 calendar weekend, they will be down 30 percent from the earlier MLK holiday. Year to date numbers are down 13 percent.

Glass

“Glass”

“Glass” has the huge financial plus of costing only about $20 million. That is double the expense for the 2016 film, which opened at the same number two years ago, through the post-MLK weekend. Its success, and advance expectations for this (as well as the decline in total releases from major studios) meant it had no competition among new wide releases.

Years - Studio - Openers - Weekend - Glass

That’s unheard of. All recent years have seen at least three studio openers on this weekend. That gave “Glass” more room to explode, and led to expectations of a four-day total approaching $75 million. That estimate is now under $50 million, far short of the more optimistic hopes.

That would place it (adjusted) fifth all time for the weekend, behind “American Sniper” (which expanded to $116 million), and then “Cloverfield,” “Ride Along,” and “Black Hawk Down.” For the full month of January, it ranks #10 for all opening weekends adjusted.

Disconcerting - Totals - Weeks - Super - Bowl

That’s disconcerting, because it needs to drive totals for the next three weeks. The upcoming Super Bowl means only two new studio wide releases debut over the next two weeks. Once normal scheduling returns, theaters face a tough comparison: Last February saw the debut of “Black Panther,” the year’s top domestic release.

“Glass” opened nearly worldwide (not in China, not at present slated) to $48 million, reflecting a nearly 50/50...
(Excerpt) Read more at: IndieWire
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