Kendall Jenner is supported by Proactiv as company breaks silence over marketing campaign backlash

Mail Online | 1/19/2019 | Dailymail.com Reporter
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Proactiv is standing behind it's partnership with Kendall Jenner.

The skincare company released a statement after some fans claimed that the reality star's endorsement deal announcement was 'misleading'.

'Acne - Impact - Self-esteem - Link - Increases

'Acne has a terrible impact on your self-esteem; it has a direct link to increases in depression and is a topic that shouldn’t be shamed. It should be an open conversation about getting your skin healthy. Some of that backlash we saw is exactly what we need to address this, and Kendall’s the perfect person to drive that relationship,' said Proactiv general manager Marc Kravets to WWD on Friday.

The backlash began when Kendall's mother Kris Jenner teased news of the partnership when she posted a cryptic message to her Instagram account.

@ - Kendall - Jenner - Share - Story

'I’m so proud of my darling @Kendall Jenner for being so brave and vulnerable. Seeing you share your most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become,' Kris captioned the clip featuring Kendall telling...
(Excerpt) Read more at: Mail Online
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