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Slack announced this week that it's getting rid of its recognizable logo because it was 'simply awful.'
But the new logo has received many similar, if not worse, responses than the old one.
Place - Hashtag - Workplace - Logo - Users
In place of the colorful hashtag, the popular workplace chat app debuted a confusing new logo that some users went as far as saying it resembled a 'swastika made of d**ks.'
The new logo has already rolled out on the app and the website.
Slack - Rationale - Logo - Blog - Post
Slack tried to explain its rationale behind the new logo in a blog post, saying the old design was too messy and had to be simplified.
'It was also extremely easy to get wrong,' the company said. 'It was 11 different colors - and if placed on any color other than white, or at the wrong angle (instead of the precisely 18 degree rotation), or with the colors tweaked wrong, it looked terrible.
'It - Slack - Blog - Post
'It pained us,' Slack added in the blog post.
The new logo marks the first redesign of Slack's branding since the company launched in 2013.
Logo - Team - In-house - Designers - Design
The new logo was created by a team of in-house designers, as well as London-based design firm Pentagram.
'Ultimately, the team decided to retain the equity of Slack’s familiar octothorpe, retooling it to eliminate reproduction challenges and increase consistency across applications,' Pentagram explained in a blog post.
Logo - Grid - Octothorpe - Shapes - Speech
'Derived from the original logo and built on a grid, the new octothorpe is comprised of two basic geometric shapes - a speech bubble and lozenge - that can be extracted and used as graphic elements.
'The speech bubble evokes communication and connectivity, and will form the basis of a system of customized icons, illustrations and motifs with rounded corners that echo the shapes of the logo,' the company added.
Pentagram - Logo - Color - Scheme
Pentagram said the original logo's color scheme has also been...
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