Junk food ads target black and Hispanic kids at leat 80 percent more than white kids

Mail Online | 1/15/2019 | Mary Kekatos Health Reporter For Dailymail.com
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Fast food chains - including McDonald's and Taco Bell - and candy companies are spending far more money to advertise unhealthy food to black and Hispanic children than they are on marketing geared toward white youth, a new report reveals.

On TV networks with mostly black audiences - like BET and OWN - 86 percent of the total 2017 advertising spending for food companies was marketed junk food, sugary drinks and unhealthy snacks.

Ads - Junk - Foods - Percent - Spending

And ads for these junk foods made up 82 percent of total spending on food commercials that aired on Spanish-language TV channels.

What's more, young people were seeing those advertisements more than any other age group, said the report from the Rudd Center for Food Policy and Obesity at the University of Connecticut.

Authors - Ads - Drive - Obesity - Rate

The authors say these targeted ads are helping drive up the obesity rate among minority children, which is currently three times higher than the rate of obesity among white children.

This study comes after many of these same companies promised they would be rolling out and healthier food options and establishing 'corporate responsibility programs' to promote health and wellness, the University of Connecticut authors said.

Team - Advertisements - Restaurants - Food - Beverage

The team looked at advertisements from 32 restaurants, food and beverage companies that spent more than $100 million marketing to children and teenagers in 2017.

Specifically, the researchers studied TV networks with audiences that were mostly black or Hispanic, such as BET, OWN, Telemundo and Univision.

Data - Money - Advertising - Companies - Ads

They looked at marketing data to see how much money was spent on advertising by the companies and how many ads viewers saw during shows on the networks.

They looked at Nielsen syndicated market research data to see how much was spent by the companies and how often young people were exposed to it.

Restaurant - Brands - Spanish-language - TV - McDonald

When it came to fast-food restaurant brands on Spanish-language TV, McDonald's, Subway,...
(Excerpt) Read more at: Mail Online
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