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Netflix's Bird Box is one of the service's latest big-budget originals.
Netflix plans to increase its subscription prices starting this month for all tiers in the US, the company said Tuesday, with its most popular plan rising from $11 a month to $13.
Time - Time - Entertainment - Netflix - Experience
"We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members," a company's representative said in a statement Tuesday.
Netflix's standard plan -- its most popular, allowing two simultaneous streams and offering HD-quality video -- isn't the only one getting a $2 price hike. The premium tier, which unlocks four simultaneous streams and ultra-HD video in addition to HD quaility, will rise to $16 a month from $14.
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The company also will increase the cost of its cheapest plan, the basic tier that streams to only one device in standard definition, by a buck to $9 a month from $8, the first increase to that entry-level price in almost eight years.
New members will be signing up at the new rates immediately, and existing members will see their bills rise progressively over the "next few months," Netflix said. In the past, Netflix has rolled out price increases to its newer members first and its most loyal subscribers last. But the company is pacing these increases faster than it has before. Its previous rate hikes usually had advance notice of several months to a year before they went into effect for existing members.
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For this hike, existing members will be notified by email and within the Netflix app 30 days before the new prices are applied to them.
Netflix has long aggravated financial watchers with its eye-popping budgets despite its persistently low subscription price. Without enough money coming in from members to fund...
(Excerpt) Read more at: CNET
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