Netflix Reportedly Spending More Than Anyone Else In A Decade On Its Oscar Campaign For ‘Roma’

The Playlist | 1/15/2019 | Charles Barfield
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Netflix is known for its seemingly endless bank account. The streaming service has never been shy about throwing down millions and millions of dollars on a film acquisition or production. So, it shouldn’t make anyone shocked to know that the company is using that same “throw money at the problem” mentality with its Oscar campaign for Alfonso Cuaron’s “Roma.” However, when you find out just how far Netflix is going, it really does set a new standard for awards season spending.

The last couple of weeks has been very good to “Roma.” At the recent Golden Globes, the Netflix release not only won the Best Foreign Language Film award, but also took home the Best Director award for Cuaron. Then just a couple of days ago, “Roma” not only won the Best Foreign Language award at the Critics’ Choice Awards but actually would go on to win the Best Picture award, besting the supposed front-runners like “A Star is Born,” “The Favourite,” “Green Book,” and “If Beale Street Could Talk.”

Netflix - Reason - Roma - Awards - Ceremonies

And as Netflix is known to do, it would appear that the reason “Roma” seems to be doing so well at these awards ceremonies is due to its campaign spending. According to a recent report from Fast Company, the streaming service is pulling out all the stops to ensure that “Roma” not only lands that coveted Oscar nomination, but turns into a major contender to win the Best Picture award at next month’s show.

“They’re the 800-pound gorilla,” says an unnamed publicist. “It seems like they have unlimited resources.”

Report - Detail - Netflix - Night - Globes

The report goes into detail about what Netflix did to secure a good night at the Globes, which included gifts for the Hollywood Foreign Press Association that are above and beyond the...
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