Fandango Selling ‘How to Train Your Dragon: The Hidden World’ Tix to Early Screenings 20 Days Before Wide Release

Variety | 1/14/2019 | Todd Spangler
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Fandango is exclusively vending tickets to “How to Train Your Dragon: The Hidden World” early-access screenings taking place nearly three weeks before the DreamWorks Animation movie hits wide theatrical release.

The “How to Train Your Dragon 3” pact is all in the family: NBCUniversal owns both Fandango and DWA (which is housed within Universal Pictures). Fandango is looking to sweeten the pot by offering an additional perk to members of its Fandango VIP rewards program: a free DreamWorks Animation movie through the FandangoNow streaming service.

Feb - Screenings - Days - Advance - Feb

The Feb. 2 screenings, 20 days in advance of the Feb. 22 premiere date for the third and final installment in the “How to Train Your Dragon” movie franchise, is one of the earliest advance nationwide screening events for a major release.

“This is a coming together of things we’ve seen that work,” said Paul Yanover, president of Fandango. “It’s providing something special to people who are big users of Fandango.”

Rationale - Dragon - Screenings - Days - Release

What was the rationale for setting the “How to Train Your Dragon 3” one-time screenings 20 days ahead of wide release? Yanover admitted there’s no hard data per se behind it. “I don’t think we have science around it yet,” he said but added that family-oriented movies lend themselves to the strategy: “Family audiences are big-time planners,” as opposed to, for example, millennials.

The “How to Train Your Dragon: The Hidden...
(Excerpt) Read more at: Variety
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