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Last year, Dish-owned streaming service Sling TV launched a free tier to its service designed to attract those with lapsed subscriptions to come back and watch. On Roku devices, former customers were able to tune into over 100 hours of TV shows and movies without a subscription by launching the Sling TV app. Today, the service is extending a similar offer to newcomers. On Roku devices, those who have never signed up for the streaming TV service will have the chance to browse and watch free shows, without the need for a subscription.
In other words, this is not a “free trial,” it’s a free – if limited – selection of content.
Access - Tier - Newcomers - Browse - Guest
To access the free tier, newcomers can click “Browse as Guest” in order to then browse and watch from content in the “My TV” section of the app. This section includes TV shows like Shameless, The Big Interview with Dan Rather, Heartland, and others. Users can also browse over 5,000 movies that can be watched if they choose to subscribe.
Sling TV is targeting Roku because it’s one of the most well-adopted media player platforms in the U.S., which makes it a prime target for a user acquisition strategy like this.
Landing - Page - Users - Base - Subscription
Having a functioning app instead of a static landing page may prompt users to subscribe to the base subscription, and it may also prompt sign-ups for Sling TV’s newer à la carte channels.
At the same time last year when the company announced its free tier for lapsed subscribers, it also launched à la carte programming, as a way to differentiate itself from other...
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