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Ahead of Spotify’s entry into the Indian market, the streaming service this morning announced a global content deal with a leading Indian film and music company, T-Series, which gives it access to T-Series’ entire Indian song catalog. This includes Bollywood and regional movie soundtracks, plus other non-film albums and emerging artist content, the company says.
In total the catalog boasts over 160,000 songs, and is available to Spotify listeners as of today.
Deal - Works - Time - Spotify - Labels
The deal has been rumored to be in the works for some time, as Spotify has been negotiating with top Indian labels like T-Series as well as Times Music, Eros Music, and Zee Music to expand its catalog of local content before a launch in India.
In November, T-Series managing director Bhushan Kumar confirmed a deal with Spotify was in its final stages.
India - Music - Company - World - Music
“We are bullish about India’s most popular music company tying up with the world’s most popular music streaming service,” Kumar said today, in a statement. “We are confident that together we will be able to reach new markets and spread the love for Indian music far and wide.”
Deals with labels aren’t the only way Spotify is prepping for its Indian debut. This past summer, it launched an Indian music hub on its service called Desi, which now counts over 930,000 followers and includes its own playlist,...
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