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Samsung will launch its new lower-priced Galaxy M series in India before the smartphones roll out globally. Asim Warsi, senior vice president of Samsung India’s smartphone business, told Reuters that three devices will be available through its website and Amazon India at the end of January and are intended to help the company double online sales.
Samsung is currently trying to recover its lead in India, the world’s second-largest smartphone market behind China, after losing it to Xiaomi at the end of 2017, when Xiaomi’s sales in India overtook Samsung for the first time, according to data from both Canalys and Counterpoint.
Xiaomi - Budget - Redmi - Series - Advantage
Xiaomi’s budget Redmi series gave it an advantage since Samsung had a dearth of competitors in the same price bracket, but analysts noted the Korean electronics giant maintains an edge in terms...
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