Lifx at CES 2019: New lights, hidden features, and a plan for your TV

CNET | 1/10/2019 | Ry Crist
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I've just left a meeting with with the Philips Hue team at the Aria casino and hotel. I head down the elevator, grab a quick drink of water and turn right back around for my next meeting -- a sit-down with the smart lighting brand Lifx at an Aria suite of its own. They're just a floor or two beneath Hue.

The proximity feels appropriate. After all, Lifx has been nipping at Philips Hue's smart lighting heels for years now. An early Kickstarter success story back in 2012, LIfx is now a legitimate lighting brand of its own with a healthy catalog of color-changing smart lighting products and integrations with all of the major players -- Alexa, Google, Apple HomeKit, you name it.

Philips - Hue - Mind

It isn't as big as Philips Hue, mind you, but it wants to be.

Sam Moore, Global Marketing Director at Lifx.


"Latent capabilities"

My guide back up the Sky Suites elevator is Sam Moore, global marketing director at Lifx. A laid-back Australian clad in a t-shirt, Moore apologizes and tells me that my appointment is overlapping a meeting between Lifx heads and representatives of one of the larger platforms the brand is compatible with. They're sitting in the suite's living room, and I'm dying to listen in, but Moore guides me into the adjacent dining room instead.

Table - Set - Lifx - Tile - Wall

On the table, he's got a set of Lifx Tile wall panels laid out and powered on. They're running a flickering flame effect, a recent addition to the app's animated presets, but that's not what he wants to show me. He gives one of the Tiles a tap, and the preset changes. That's totally new -- the Tiles launched with no mention of touch controls at all.

"It was built in from the beginning," Moore tells me, adding that Lifx will activate the touch functionality for...
(Excerpt) Read more at: CNET
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