Amazon is holding invitation-only meetings with small sellers to convince them to pay it another $5,000 a month

Business Insider | 1/9/2019 | Julie Bort
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In room called One Amazon at the Venetian in Las Vegas, Amazon is holding invitational meetings.

The meetings are designed to convince companies who sell their products on Amazon to join a new coaching program called Amazon Growth.

Program - Month - Promises - Sellers - Things

The program costs $2,500 - $5,000 a month, and promises to help sellers with things like creating a business plan, or figuring out advertising keywords.

Some sellers have chatted on forums that they are baffled by the program and what they would actually receive for the money.

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Amazon is holding invitation-only meetings at CES in a room called One Amazon at the Venetian, reports CNBC's Eugene Kim. The topic: convincing people who sell their wares on Amazon's Marketplace to pay up to $5,000 a month to join a support program that would get them an Amazon account representative.

Amazon Marketplace allows any small or mid-sized business to sell their wares through Amazon, giving them access to Amazon's hundreds of millions of customers, its warehouses, shipping/fulfillment services, even wrapping paper services. Marketplace accounts for about half of the company's total unit sales, the company says.

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The CES meetings involved explaining a new program launched last year called Marketplace Growth. Growth assigns the seller an account representative. The rep can help them do things like create a business plan and offer them advice on keyword advertising, Amazon says. But it's pricey. For companies who sell less than $1 million in gross sales a year, Amazon requires the seller to commit to $2,500/month to join the program. For those who sell $1 million to $10 million, it charges $3,500/month and at over $10 million, it charges $5,000/month.

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