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112-year old Dr. Scholl's, the category leader in foot care, is partnering with start-up Wiivv to offer fully custom 3D printed insoles. Using a simple smartphone app, consumers can personalize their own design and order a Dr. Scholl’s custom 3D printed insole mapped from 400 points on their feet. The partnership is announced at CES 2019, the big tech trade show in Las Vegas this week.
“Dr. Scholl‘s understands the importance of customization for a growing number of consumers. This new offering enables us to make inserts to the exact specifications of our customers‘ feet, with just the right support in just the right places,” said Claudia F. Metcalf, U.S. Marketing Director, Dr. Scholl’s. “Using Wiivv Fit Technology, we are bringing a custom 3D experience to the reliable, comfortable inserts Dr. Scholl’s is known for. This is a breakthrough in premium personalization with the ability to shop from home.”
Ability - Consumers - Foot - Profile - Phone
Wiivv pioneered the ability for consumers to capture their foot profile with a phone and create customized 3D printed footwear. Three years ago, Wiivv was a runner up in the TechCrunch Hardware Battlefield competition held at the Consumer Electronics Show (CES) in Las Vegas and the...
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