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Gray Television, which just completed a $3.6 billion acquisition of Raycom Media, is expanding its use of Comscore measurement services at many of its local stations.
The company, which now owns 150 affiliates of CBS, NBC, ABC and Fox, said it will use Comscore at all of the stations it owned before the acquisition and at the majority of stations that had been owned by Raycom, including one-time Raycom holdings in Cleveland and Louisville.
Use - Comscore - Number - Markets - Years
“Through our use of Comscore in a number of markets in recent years, we saw first-hand the accuracy and stability of Comscore’s local TV currency,” said Bob Smith, Gray’s chief operating officer, local media, in a prepared statement. “In fact, when polled, our general managers in all 57 legacy...
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