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Dr. Seuss, whose real name was Theodor Geisel, died in 1991 and two years later Audrey Geisel founded Dr. Seuss Enterprises. Over the past quarter century "Dr. Seuss" has proved a highly profitable, multimedia brand, from books and films to theme park rides and the Broadway show "Seussical." According to Random House, more than 10 million Dr. Seuss books sell each year and new works continue to come out, such as last spring's "Dr. Seuss's First 100 words." The 2000 film version of "The Grinch Who Stole Christmas," which starred Jim Carrey, was a box-office smash, although Audrey Geisel despised — as did critics — the 2003 adaptation of "The Cat In the Hat" that starred Mike Myers of "Austin Powers" fame.
"I never saw 'Austin Powers,' but I knew 'Yeah, baby!' and I didn't want 'Yeah, baby!' at all," she told The Associated Press in 2004.
Geisel - Producer - Month - Film - Release
Geisel is credited as executive producer of last month's film release "The Grinch," which stars Benedict Cumberbatch.
She was a Chicago native and former nursing student at...
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