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How do other dating apps compete with Tinder? By further distancing themselves from Tinder’s “hot-or-not” user interface design to focus on differentiating features – like conversation starters, commenting, and richer profiles. Today, another anti-Tinder app is doing the same. On the heels of its $12 million Series B announced earlier this year, the oddly named app Coffee Meets Bagel is today announcing a significant makeover, which includes a change to the way the app works.
Its cleaner, lightweight and more modern design does away with bright, competing colors and other outdated features, the company says. But more notably, it has ditched the big “Pass” or “Connect” buttons – its earlier variation on Tinder’s “like” and “dislike” buttons, which nearly all dating apps have now adopted.
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Instead, Coffee Meets Bagel’s new interface puts more emphasis on user profiles – showcasing more of the text, and giving users the option to “heart” the profile or now, even comment.
Before a match takes place, users can tap a new commenting button that allows them to respond to the user’s profile directly, before making a connection. This could help potential matches break the ice or even spark a connection that may not have otherwise happened.
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The feature is similar, to some extent, to the commenting feature in Hinge, a relationship-focused app that allows users to directly comment on some aspect of another user’s profile.
Coffee Meets Bagel says that during its beta testing, members who sent comments to their matches had a 25 percent higher chance of getting liked back. And when comments led to conversations, there was a 60 percent increase in total messages exchanged.
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Focusing on enabling better conversations is a good way for other dating...
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