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In a toy factory in Heyuan, southeastern China's Guangdong province, hundreds of workers bury their heads in mountains of Disney's Little Mermaid figurines.
However, as these workers try to keep up with the Christmas demand, they are found to be working in miserable conditions - excessive and illegal overtime, no holiday or sick pay, and for pay rates as low as 85p an hour, an undercover investigation has revealed.
Disney - Princess - Sing - Sparkle - Ariel
While the Disney Princess Sing & Sparkle Ariel doll retails for £34.99 online, each worker at the Wah Tung factory gets paid less than 1p per doll produced, according to a report published on Thursday by rights groups Solidar Suisse and China Labor Watch.
The investigation, which took place between April and September this year, also revealed various serious labour violations at three other factories that produce toys for Hasbro, Mattel's Fisher Price brand and other international toy companies.
Pay - Yuan - Workers - Choice - Report
The basic pay of 7.5 yuan (85p) is so low that workers have no choice but to work overtime, the report said.
Staff at the Heyuan factory said that they worked 175 hours of overtime in a month, with only one day off - nearly five times the legal limit of 36 hours. Both the excessive overtime and lack of rest days are breaches of Chinese labour law and toy industry codes of conduct.
Peak - Production - Dolls - Production - Line
At the peak of production, as many as 2,500 of the dolls were rolling off the production line each day, according to the investigation.
Various photographs released by China Labor Watch from the assembly lines show exhausted workers asleep or resting during their short breaks.
Workers - Wah - Tung - Factory - Jetta
Workers at the Wah Tung factory, as well as those in the other three - Jetta Industries, Lovable Products and Herald Metal & Plastic Works - were not provided with the legally mandated 24 hours of...
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One of the countries we liberated was Russia, too bad it seems to have cost us our liberty.