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He rubbed Jesy Nelson the wrong way after he accused Little Mix of stealing their naked videoshoot idea from the US country band Dixie Chicks.
And Piers Morgan has reignited his feud with the singer over her new gun tattoo, branding her fresh inking 'irresponsible'.
Presenter - Susanna - Reid - Wednesday - Morning
The 53-year-old presenter joined co-host Susanna Reid on Wednesday's Good Morning Britain as he sarcastically described her as a 'great role model'.
Hitting out at the 27-year-old, the ITV star said: 'This great role model to millions of women, who really wants to empower them, has had a new tattoo put on herself. It's a gun.'
Piers - Feud - Jesy - Susanna - 'It
Addressing Piers' feud with Jesy, Susanna, 47, joked: 'It's so she can continue shooting insults at you...guns are metaphors.'
The journalist argued: 'As gun crime in this country begins to tick up... they're not metaphors. They're things that kill people... it's irresponsible'.
Anti-violence - Campaigner - Patsy - McKie - Son
Anti-violence campaigner Patsy McKie, who lost her son Dorrie to gun violence, also hit out at Jesy's new inking.
She told Daily Star: 'People in the media eye should think more about how young people are influenced by what they do, rather than what makes them look good or makes them look pretty.
'They - People
'They need to think about how it may affect young people. They’re being selfish, they aren’t thinking', she added.
Last month, Piers accused Little Mix of stealing their naked videoshoot idea from the US country band Dixie Chicks.
X - Factor - Winners - Strip - Insults
The X Factor winners had stripped nude to promote their new single Strip, with insults painted on their skin in the tasteful black-and-white shot.
But Piers upped the ante of his feud with the girl group as he tweeted a photo of the Dixie Chicks in a similar naked shoot on the cover of Entertainment Weekly back in 2003.
LittleMix - Idea
He wrote: 'Hey @LittleMix - when are you going to admit you stole this idea from...
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