CANADIAN CEO: WEED-INFUSED BEVERAGES COULD BE THE NEXT MAINSTREAM DRINK OF CHOICE

The Daily Caller | 11/29/2018 | Staff
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Canadian cannabis production company Sproutly Inc. is developing a cannabis-infused beverage.

The beverage will contain low marijuana concentrations and is intended for mainstream use rather than for the habitual marijuana user.

Wednesday - New - Beverage - Company - Michael

Sproutly partnered Wednesday with a New York-based beverage manufacturing company owned by Michael Bellas.

A Toronto-based marijuana production company is dabbling in creating mainstream beverages containing cannabis that can be enjoyed by everyone where weed is legal, taking the marijuana industry to potential new heights.

Cannabis - User - Company - Beverage - Concentrations

Rather than catering to the experienced cannabis user, the Canadian company is looking to create a mainstream beverage with low concentrations of cannabis, Sproutly Inc. CEO Keith Dolo told The Daily Caller News Foundation in an exclusive phone interview Tuesday.

Sproutly was founded in 2012.

Solution - Extraction - Process - Dolo - TheDCNF

“It all boils down to solution and extraction process,” Dolo told TheDCNF.

Sproutly uses a process in which water-soluble molecules of the cannabis plant are extracted and then put into a liquid. Princeton University graduate Arup Sen discovered the process and has been working on the technology for more than 10 years.

Cannabis - Concentration - Oil - Fat - Consumers

The cannabis concentration is water-based rather than an oil that dissolves in fat, so consumers will feel the effects of drinking a cannabis beverage much faster than they do with traditional weed products. The effects will also wear off more quickly. The effects can be felt in about five minutes and wear off within the hour, Dolo said.

“Our end goal would be that you could walk into a restaurant, have one drink and go back to work,” Dolo told TheDCNF.

Drink - Drink - People - Evening - Custom

“It could be a lunchtime drink or an after-work drink,” he said, explaining that people would “no longer have to commit to an entire evening,” as is custom with the average cannabis product.

He noted that most people are concerned with how long it takes to feel a drug’s effects, otherwise known as onset time, but...
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