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Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believes that we are still very early on in the AR game and that part of what is holding the market back is that the tools need to become easier to use and that designers need to find better ways to find inspiration for their AR experiences.
WiARframe tackles these issues by providing budding AR designers with an easy-to-use web-based interface for building AR experiences and a community feature that allows them to share these experiences with anybody who downloads the company’s iOS and Android apps.
Scene - Editor - Company - Founder - Jeremiah
The actual scene editor, the company’s founder Jeremiah Alexander told me, is modeled after other 3D modeling tools. In it, you can lay out the scene, but then also make it interactive. Typically, developers would do this in a complex and multi-faceted tool like Unity, but Alexander argues that the barrier of entry there is still too high for many non-developers, while wiARframe removes a lot of that complexity by offering a specialized tool that’s only for building AR experiences.”Unity is not for designers,” he told me.
In addition to being able to import 3D models, the tool also allows designers to add menus to a scene that can be used for settings or other in-app experiences.
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