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Sony is making more inroads into the Chinese movie market, with upcoming December releases for one of its most highly anticipated superhero movies and for its sleeper summer hit.
Spider-Man: Into the Spider-Verse and Searching both earned Sony China releases in December, with the latter indie hit gaining another Asian market after successfully premiering in star John Cho‘s home country of South Korea. Meanwhile, Spider-Man: Into the Spider-Verse is the latest Sony comic book movie to make a buzzy premiere in China, after Venom had a record-setting global box office run.
Variety - Reports - Sony - Pictures - Slots
Variety reports that Sony Pictures has gained theatrical slots for two of its key movies in the peak month of December, Spider-Man: Into the Spider-Verse for December 21, 2018, and Screen Gems’ critically acclaimed Searching for December 14, 2018. With those two releases, Sony’s number for theatrical imports in 2018 will exceed the quota of 34 by six (these two make 40).
Mid-to-late December is a tough month to crack in the Chinese market, as the season is considered a peak movie-going time for Chinese audiences and “is normally reserved for the release of Chinese-language titles.” This could mean that Sony is making major inroads at the Chinese market after the its success with Venom, but Variety posits that it’s possible that Chinese authorities are making up...
(Excerpt) Read more at: /Film
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