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GM’s car-sharing subsidiary Maven is undergoing another expansion. This time, it’s not just to a new city.
Maven plans to open up its new peer-to-peer car rental service to allow owners to rent out non-GM vehicles.
Sights - Changes - Future - Julia - Steyn
It is also setting its sights on bigger changes in the future, according to Julia Steyn, vice president of GM Urban Mobility and Maven, said Monday during a presentation at the UBS Global Technology Conference in San Francisco.
By mid-2019, Maven will allow non-GM branded vehicles on the platform, Steyn said. That means a Maven member with a Tesla Model S or a Ford F-150 will be able to rent their vehicle out via the peer-to-peer car-sharing platform.
Steyn - Maven - Plans - Platform - Micro-fleet
Steyn said Maven plans to open up the platform to micro-fleet entrepreneurs and add more services and expand its geographic footprint, including in Canada and other international markets.
Maven, which launched in January 2016 and has undergone a number of changes in its 2.5 years of existence. The mobility division initially launched as a car-sharing service akin to Zipcar. The company owns a fleet of GM vehicles and developed an app that lets customers rent the cars when they want and for short periods of time. In 2017, the company launched Maven Reserve in Los Angeles and San Francisco to allow customers to rent its GM-branded vehicles for a month at a time. It also has...
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