Diverse Audiences Are Driving the Horror Box Office Boom

Variety | 10/25/2018 | Rebecca Rubin
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Horror is on a hot streak for the movie business, and diverse millennials may be to thank for the surge in ticket sales.

Last year marked the first time the horror genre grossed over $1 billion at the box office, and if this holiday season is any indication, moviegoers are still willing to shell out for a good fright. “A Quiet Place,” “The Nun,” and most recently “Halloween” are just a few titles this year that delivered big scares — and solid profits for studios.

Movio - Provider - Movie-marketing - Software - Horror

Movio, a provider of movie-marketing software, found that not all horror buffs are cut from the same cloth. In general, the demographic for horror films tends to split into two distinct sub-genres: paranormal and action. Paranormal fans are drawn to supernatural and slasher films, like “The First Purge,” “Slender Man,” and “Happy Death Day.” Action addicts lean more toward sci-fi titles including “Annihilation,” “A Quiet Place,” and “The Predator.” Both cohorts are younger and more diverse than the average blockbuster crowd. They also go to...
(Excerpt) Read more at: Variety
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