How ipapi Helps You Build a Smarter Website

MakeUseOf | 10/23/2018 | Ben Stegner
melanie7 (Posted by) Level 3
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Do you want to power up your website? One of the best ways to do this is to take advantage of the information provided by the IP addresses of your visitors.

Service - Visitors - Elements - Website - Info

This is where ipapi comes in. It’s a powerful service that allows you to geolocate your visitors and automate elements on your website based on this info.

Let’s take a look at what ipapi does, what it offers, and how you can get started for free right now.

What Is ipapi?

ipapi is an IP intelligence API that you can easily integrate into your website. It allows you to discover information about your visitors and make automatic adjustments to your website based on what it finds.

Thanks - Straightforward - JSON - Design - Website

It’s easy to set up, thanks to a straightforward JSON design. You can integrate it onto your website in just a few moments after signing up.

What Data Does ipapi Pick Up?

IP - Geolocation - Location - Sampling - API

If you’re not familiar with IP geolocation, you might be surprised to know that it collects much more info than just location. Here’s a sampling of what the API can detect about your visitors:

You can imagine how knowing this will let you adjust your site to better serve visitors.


What Is ipapi Used For?

ipapi can help you target audiences and tailor your website based on a variety of criteria.

Specials - Deals - Content - People - New

Want to show different specials, deals, and featured content to people in New York compared to those in Florida? Using ipapi, you can automatically swap the content on your website to best serve the person based on their state or country.

If your site offers support for multiple languages, you can increase convenience for your...
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