Gjemeni puts your couch in a box

TechCrunch | 10/22/2018 | Staff
jster97 (Posted by) Level 3
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Gjemeni, pronounced Gemini, is a new furniture-on-demand service from founder Sean Pathiratne. The company offers decidedly tech-forward furniture that comes in a single box and can be assembled by anyone in a few minutes.

Pathiratne sees his company as a fashionable and agile furniture company that brings stylish stuff to your living room in the vein of Zara or H&M.

Trends - Supply - Chain - Agility - Speed

“We can create and deliver on trends through our technology-led global supply chain with the agility and speed of ‘fast fashion.’ We are ‘fast furniture,'” said Pathiratne.

“I live and work in Silicon Valley. I spend a lot of time in WeWork and other co-working places, in the offices of start-ups, and with tech friends,” said Pathiratne . “I observed how millennials live and work. They are a restless bunch physically – which mirrors their restlessness overall. They don’t like the status quo in business or with the objects in their lives. They are constantly shifting and fidgeting on their sofas. They just couldn’t find the right positions. After all, today we are checking our smart phones one minute, leaning back and contemplating the world another minute.”

Result - Couch - Generation

The result? A plugged-in couch for the plugged-in generation.

“So the implications were obvious: create a multi-position couch for our multi-tasking world. A couch that meets people where they are, rather than the other way around. And also make sure that the next- gen couch had connectivity for the generation that is always plugged in,” he said.

Gjemeni - Flagship - Couch - Stark - System

The Gjemeni flagship is a convertible couch that turns from stark seating system into a lie-flat futon. Both sides of the couch have power and USB ports and it has three resting positions.

The company also sells a chair and an ottoman. Each product, from the $999 couch to the $299 leg rest, comes in a massive box that opens to reveal the...
(Excerpt) Read more at: TechCrunch
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