With China in the spotlight at Mipcom as country of honor, CCTV has stepped up and acquired a package of blue-chip factual fare from international distributor Blue Ant International. The Chinese state broadcaster has taken 60 hours of high-end nature and wildlife programming from Blue Ant for its CCTV-1 and CCTV-10 channels.
Some categories of program can be a tough sell into China, which is in the throes of introducing new rules on foreign content, but there is a consistent local appetite for quality natural history and wildlife shows.
CCTV - Flagship - CCTV-1 - Channel - Shows
CCTV’s flagship CCTV-1 channel has snagged several shows that Blue Ant produced under the Love Nature brand and with Grant...