MipJunior: Culture Mixes, Kids’ POVs, Badass Girls Forge New Kids TV, Says Eurodata TV

Variety | 10/13/2018 | John Hopewell
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CANNES — Who says Chinese animation doesn’t travel? Created by Grace Tian at Beijing’s Magic Mall and produced by Magic Mall and the U.K’s Cloth Cat Animation, “Luo Bao Bei” has performed 35% above slot average on Australia ABC 2, Eurodata TV’s Avril Blondelot will point out Saturday at MipJunior in the market’s major overview of cutting-edge trends forging a new kids and family TV landscape.

But the series has done so grafting cultures, she argues. It is written by Dave Ingham (“Shaun the Sheep”) animation was carried out by Cloth Cat.

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“This is quite a standard story for 4-7 year olds about a young girl discovering the world around her,” Blondelot said Friday in Cannes. “But it’s a portrait of a modern Chinese family and blends Chinese cultural heritage with a dash of British humor and charm.”

The heritage is in its “details, gestures, names, it’s all quite subtle and it helps kids to experience a greater diversity today, as cultures from distant countries are being brought to life by animation and anime,” she added, citing India’s “Kalari Kids,” made for Amazon Prime Video, and “The Woodcutter’s Treasure,” an anime which enrolls Saudi Arabian folklore from Toei Animation and Manga Productions.

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Both “Kalari Kids” and “The Woodcutter’s Treasure” bow fall 2018. Blondelot’s presentation, however, as its title implies – “Kids Audience Successes Across the Globe” focuses not only on potential success stories but more often actual hits as cultures around the world use animation to reach out to global audiences and broadcasters attempt with a sense of growing urgency to retain tweens and young teens.

One of the few graphs in the Eurodata TV study suggests that daily TV viewing by younger and older children in both the U.S. and U.K. has fallen by pretty much one hour in both countries over 2012-17, from...
(Excerpt) Read more at: Variety
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