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Lifetime is relaunching its Emmy Award-winning public affairs campaign, “Stop Violence Against Women,” Variety has learned exclusively.
The cabler is partnering with advocacy groups, survivors and thought leaders to spread awareness, empower women, provide healing tools and support for women and survivors in need of assistance. Four of the survivors and thought leaders involved in the initiative are actress and activist Alyssa Milano, Rise founder Amanda Nguyen, “Me Too” movement founder Tarana Burke and advocate Kitti Jones. These four women appear in the first PSA for the new initiative, which comes just in time for Domestic Violence Awareness Month and the one-year anniversary of the #MeToo hashtag going viral.
Women - Violence - Assault - Harassment - Shame
“All women deserve to be free from violence, sexual assault, harassment and shame,” Burke says in the PSA.
Adds Jones: “Let’s tell our stories. Let’s empower women and end the cycle once and for all.”
PSA - Month - October - Lifetime - Resources
The PSA will run during the month of October on Lifetime, driving to resources and information available at mylifetime.com/StopViolenceAgainstWomen. The initiative will also support programming debuting on the network during the month,...
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