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Ross Lipson, the chief executive officer and co-founder of the on-demand marijuana and cannabis delivery service, Dutchie, had thought he was done with the online delivery business.
Instead, he’s launched a new delivery service that has just raised $3 million from Casa Verde Capital, the $45 million venture firm founded by hip hop impresario Snoop Dogg, and Kevin Durant’s Durant Company — among others — to take advantage of the growing demand for marijuana delivery.
Years - Lipson - Food - Delivery - Business
It had been only five years since Lipson sold a food delivery business he spent a decade building when the inspiration for Dutchie came to him. And the idea was too compelling to shake.
Lipson was living in Bend, Ore., where he’d retired after selling his online food delivery business GrubCanada to JustEat, the European tech-enabled delivery giant, back in 2012.
Oregon - Use - Marijuana - Lipson - Time
Then, in 2015, after Oregon legalized recreational use of marijuana, Lipson began wondering if it wasn’t time to revisit the whole delivery space again.
For him, the conundrum for consumers looking to buy cannabis products was similar to the dilemma in-home diners faced when choosing what to eat. In the modern weed world (at least in places where marijuana is legal), consumers are so spoiled for choice they often go with a default option.
Delivery - Food - Meant - Neighborhood - Spot
Before online delivery, ordering food meant turning to the neighborhood spot for everything from American to Ethiopian, Italian, Jamaican, Chinese, Indian, Thai, or Tibetan food. But with online delivery services, a whole city’s worth of restaurant options opened up to consumers (as long as they were in your delivery area).
The same, Lipson figured, was true of marijuana.
Tool - User - Consumer - Delivery - Space
“We’re creating a tool that helps the user and consumer navigate the delivery space,” he said. “We’re educating the consumer to that buying experiences…. If you don’t have that online ordering tool in front of you you’re forced to choose...
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