Creative Europe’s Media Program: 5 Pointers to its Future

Variety | 9/23/2018 | John Hopewell
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SAN SEBASTIAN — One of the biggest single public-sector funding systems in Europe, the European Union’s Creative Europe-Media Program, is up for renewal. On May 3o, the European Commission, the E.U.’s administrative arm, set out a proposal for renewed funding over 2021-27 of €1.85 billion. The Program’s head, Spain’s Lucía Recalde, used the San Sebastian Festival on Sunday to talk through some of the new Program’s ideas, emphases and timeline for approval. Following, five takes:

Creative Europe’s Media Program, which funds E.U. film-TV-vidgame development, distribution, training and promotion, and production in the case of TV, would take the lion’s share of the new Program: A proposed €1.081 billion. One leitmotif runs through several key proposals: Rewarding movie and shows’ success: A success bonus could be introduced for movies and TV shows able to attract substantial audiences internationally, for instance. The Program could also promote European champions globally. But Recalde cautioned: “Success is not just an absolute amount of audience. We want to reward success but no one size fits all. Success can also be getting an award at the San Sebastian Festival. That’s another emblem of quality and ambition.”

BOOST - FOR - TV - ANIMATION

2.A BOOST FOR TV, ANIMATION?

The Media Program is looking also to supporting successful industries, such as TV and animation. Development funding could be increased to offset their financial risks of larger budgets. “Our current level of support for animation isn’t as robust as it should be. For TV, you need a pilot episode sometime to find investors. That is a serious amount of money. We think this is an area where we could make a difference and bring money,” Recalde said.

Europe-Media - Program - Money - Union - Sources

The future Creative Europe-Media Program could look to tap money from other European Union sources, such as Investment EU,...
(Excerpt) Read more at: Variety
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