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Enterprising sales agents are increasingly using the San Sebastian festival as the second part of a trans-continental double whammy: A world premiere at Toronto, followed by a European premiere a week or so later in San Sebastian. Thirteen of San Sebastian’s 18 main competition titles this year will choose this route.
Reasons abound. The arthouse theatrical market is ever tougher, distributors ever more cautious.
Films - Runs - Promotion - Festival - San
“Films need ever longer festival runs, but better and quicker promotion. One festival is just not enough,” says San Sebastian Festival director José Luis Rebordinos.
Antonio Saura, head of Latido Films, whose “The Realm” segues from Toronto to San Sebastian competition, agrees. Given the number of movies produced every year, and competition for distributors, “more and more, it’s necessary for a sales agency to be present in different events. Only attending the main four [Berlin, Cannes, Venice, Toronto] is no longer enough to explain a movie’s potential to all distributors.”
Toronto - World - Premieres - Year - Films
Toronto bows 138 world premieres this year. Films can be lost in that...
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