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SAG-AFTRA has called a strike against advertising agency Bartle Bogle Hegarty after the union’s national board unanimously voted to issue a strike authorization.
The union instructed its 160,000 members Thursday to not accept any work for BBH, which has been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly announced that it had withdrawn from the contract, asserting that the agreement is outdated and accusing the union of being inflexible.
Integrity - Business - Parties - Contracts - SAG-AFTRA
“The integrity of good business is based upon parties adhering to their mutual contracts,” said SAG-AFTRA president Gabrielle Carteris. “BBH’s decision to abandon their commitment and responsibilities to our collective bargaining agreement by shooting non-union is not only unethical, it undermines a working actor’s right to fair wages, health care and on-set safety. These actions are unacceptable, and we will take a stand. Strength in unity.”
BBH is owned by Publicis Groupe, a multinational communications and marketing company that owns several ad agencies including SAG-AFTRA signatories Saatchi & Saatchi and Leo Burnett. SAG-AFTRA said Thursday that members can work for other signatory Publicis Groupe ad agencies.
Nothing - Members - Bargaining - Agreements - SAG-AFTRA
“There is nothing more sacred to our members than our collective bargaining agreements,” said SAG-AFTRA national executive director David White. “They ensure fair pay and protections that enable performers to make a living wage and care for their families. BBH is now attempting to walk out on our agreement and ignore their obligations. This strike will deny BBH access to our talented actors who perform in commercials. We ask that members stand together and refuse all work for this company.”
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