Coke eyes cannabis-infused wellness drinks as market for CBD beverages expands

TechCrunch | 9/17/2018 | Staff
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Coca-Cola is looking at pitching cans of cannabis-infused wellness drinks to consumers in the latest bid by a big beverage behemoth to tackle the budding market for potentially potent enhanced potables.

“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” the company said in a statement issued in response to a report from the Canadian BNN Bloomberg new service.

BNN - Coca-Cola - Talks - Producer - Aurora

BNN reported that Coca-Cola was in talks with cannabis producer Aurora Cannabis to make marijuana infused wellness drinks. Aurora Cannabis did not confirm that it was in talks with Coke, but the company’s chief executive did acknowledge that it had been in conversation with several beverage makers over the last few months.

“I think it’s important to have a beverage, period,” said Aurora Cannabis chief executive Terry Booth in an interview with Bloomberg. “We can’t comment on speculation at this time… We’ve spoke [sic] to at least three different beverage companies in the space in the last three months.”

Drinks - Cannabinoids - CBD - Qualities - THC

Drinks infused with either cannabinoids like CBD, which has medicinal, pain-relieving qualities, and THC, which gets users high, have become popular in states in the U.S. where the drug is legalized and in Canada where it has been fully decriminalized nationally.

Portland’s Coalition Brewing has already introduced CBD infused Two Flowers IPA, and big brands like Molson Coors announced a partnership with Hydropothecary to pursue cannabis-infused beverages.

Beer - Companies - Route - Constellation - Brands

Other big beer companies are going the direct route. Constellation Brands, which makes beers like Corona and Negro Modelo along with whiskies, tequilas, vodkas and other boozy spirits has invested $4 billion...
(Excerpt) Read more at: TechCrunch
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