Marks sparks Christmas ad war as it calls in Holly Willoughby and Dame Helen Mirren

Mail Online | 9/16/2018 | Katie Hind Showbusiness Editor For The Mail On Sunday
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The balloon’s gone up on the traditional – and highly lucrative – TV Christmas commercial battle, with Holly Willoughby and Dame Helen Mirren signing up with Marks & Spencer to take on Sir Elton John’s ad for John Lewis.

Take That will provide the theme tune and The Mail on Sunday understands that filming for the M&S advertisement began last night.

Chain - Bosses - Royalty - Dame - Helen

The chain’s bosses are hoping that by recruiting 73-year-old acting royalty Dame Helen and 37-year-old This Morning star Holly they will be able to appeal to shoppers across the generations.

The closely guarded theme is said to be based on the stars receiving Christmas surprises as they walk along a festive high street in what is to be a ‘feelgood’ ad.

Holly - Appearance - Campaign - Lucrative

Holly’s appearance in the campaign comes shortly after she signed a lucrative...
(Excerpt) Read more at: Mail Online
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