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Warner Bros. has promoted Pam Lifford, the president of its consumer products operation, to a new post as president of global brands and experiences.
The new position, announced on Thursday by Warner Bros. chairman-CEO Kevin Tsujihara, will have responsibility over Warner Bros. Consumer Products, DC, themed entertainment, and a new global franchise team.
Warner - Bros - Formation - Brands - Experiences
Warner Bros. said the formation of the “global brands and experiences” unit is part of its ongoing initiatives to move its businesses and products closer to the consumer.
“With competition for consumers’ attention more intense than ever, and brand awareness and loyalty more important than ever, this is a great way to help focus on creating opportunities for fans to meaningfully interact with our brands and franchises at a level beyond the screen,” Tsujihara said. “Pam has deep experience across consumer products and building emotional connections with fans, and in the two years she’s been at Warner Bros., has proven herself and her vision. I’m excited to have her bring that vision to this new business.”
Lifford - Studio - Post - Opportunities - Activities
Lifford joined the studio in 2016. In the new post, she’s charged with developing all-new fan-engagement opportunities as well as working to align the current fan-focused activities of consumer products, themed entertainment, and DC. She’ll also collaborate with all divisions of the studio and coordinate with WarnerMedia sister companies HBO and Turner.
“This is an incredible opportunity for us to super-serve our fans across a variety of...
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